Marketing by Stanton 14th
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Marketing by Stanton 14th

₨800.00

Authored by Etzel, Walker and Stanton

Paperback, Black & White

Local Printed

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Description

Marketing, 14th edition, authored by Etzel, Walker and Stanton This text incorporates technology, and features in-text and boxed examples highlighting global issues, applied decision making, technology, chapter opening cases, ethics, and part-ending cases. Other marketing themes are integrated throughout the text including critical and current themes such as customer relationship management, and entrepreneurship, global marketing, and small business

  • Publisher ‏ : ‎ Irwin/McGraw-Hill; 14th edition (January 1, 2007)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 706 pages

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