Description

For courses in business communication.

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students’ understanding of the material.

Table of Contents

• 1. Professional Communication in a Digital, Social, Mobile World
• 2. Collaboration, Interpersonal Communication, and Business Etiquette
• 3. Communication Challenges in a Diverse, Global Marketplace
• 4. Planning Business Messages
• 5. Writing Business Messages
• 6. Completing Business Messages
• 7. Digital Media
• 8. Social Media
• 9. Visual Media
• 10. Writing Routine and Positive Messages
• 11. Writing Negative Messages
• 12. Writing Persuasive Messages
• 13. Finding, Evaluation, and Processing Information
• 14. Planning Reports and Proposals
• 15. Writing and Completing Reports and Proposals
• 16. Developing Presentations in a Social Media Environment
• 17. Enhancing Presentations with Slides and Other Visuals
• 18. Building Careers and Writing Résumés
• 19. Applying and Interviewing for Employment