Marketing, 14th edition, authored by Etzel, Walker and Stanton This text incorporates technology, and features in-text and boxed examples highlighting global issues, applied decision making, technology, chapter opening cases, ethics, and part-ending cases. Other marketing themes are integrated throughout the text including critical and current themes such as customer relationship management, and entrepreneurship, global marketing, and small business
- Publisher : Irwin/McGraw-Hill; 14th edition (January 1, 2007)
- Language : English
- Paperback : 706 pages
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